Who and What

Musing on just who Ted Baker is as a brand and what they want out of the designer. It's not a place I shop at and I've had some very different opinions on the place.

One is that it is for high class chavs.
Another stating it's for the middle class.






When I think of autumn:

When I think of being British:

And British Humour:


All of this (apparently) reflects Ted Baker. Let's see if we can't mold it into something that catches the public's attention.

Contract

Mine and Kates contract for the brief.

Concept Statement

Here is the Project Rationale/Concept statement for the collab brief.

For Kate~

(Semi) Blank pages that we need to fill out for tomorrow:

Concept Statement:


Action Plan:


Contract:




I'm also going to try and fill them out myself. ~ (Sorry for the unreadable hand writing.)

Oh Module 3: Go!

New module, new brief. A collab this time. Something I'm not very good at. Either that or I'm not very good at selling myself. *insert joke about the red light district*

So first of all, finding myself a parter which was easier said than done. Behold my press add:




Guess I just wanted to show that I could illustrate and totally forgot I was supposed to be a graphic designer as well. Ahh well. It was an hour to work with, guess it's not too bad.

Nobody put post it's on my add. It was like being picked for sports all over again.

And after trying to ask people who work with my design ability's well, I came up short until John intervened. So now I'm working with Kate and I think we'll pull it off. (Despite us both being quite "feisty"...)

So Ted Baker it is!

OUGD 202 Evaluation

I chose to work with Robot movies for the 5 x 10 second idents because it's a genre I've been into since I was little, even before comic books. I found the technology and their almost logical way of thinking fascinating, as well as their overall designs.

I started by looking into the history of robot's; who came up with the term 'robot' and where it originated from. I also looked into how robot's have been portrayed over the years, depending which era/audience they where being created for. The movies that I started to look at where; The Hitchikers Guide to the Galaxy, Bladerunner, Robocop, Futurama: Benders big Score and finally Wall-E. (Not all of the films where directly robot films, but had semi-main characters that were.)

I started by looking at the designs of the characters. One side of the robots were sleek and simple looking (Marvin) Yet others where bulky (Bender, Wall-E). I started focusing on the components that actually make up a robot like gears, cogs, circuit boards and (usually) electricity. I decided on very clean looking idents with only the hint of brushed metal in the illustrations. This was to show the different sides of robots. I also wanted different idents that still worked as a set. For example, two would have used the circuit board motif and two would use gears, cogs ect. The last one would have combined the both.

This project allowed us to look into new software such as After Effects and DVD studio pro. I really struggled with Afters effects and simply couldn't get my head wrapped around the program. I think if I was allowed to explore the program with out knowing I had to make animations for the overall module then I would have been happier looking into it. However, once I was talked through the program I knew I what I wanted to do was not as hard as I had first envisioned.

As I felt that my idents where lacking in technical competence, I wanted to focus my design skills on the DVD. I don't think I did it much justice though and looking back at the DVD, I wish I had spent more time on it and developed more designs for it instead of making just one and sticking with it. Due to not knowing that DVD studio Pro would cause slight pixelation, I started making DVD menu's that couldn't actually be read on screen. If I had explored the program a little earlier then I would have made amendments.

Overall, I’m ok with how the DVD turned out; I didn’t think it was too bad for a first attempt. I should have left myself more time to properly work on the packaging of my DVD. The design works because it's kept in context with the idnents but I don't feel the overall look really worked. I should have left time for exploration with tin boxes that I was thinking of looking into.

I feel that I have learned a lot during this module, however, I also know that it has helped me to realise that while I like motion Graphics and the deign for it, putting it together is not my forte. I'd rather be able to design the animation and hand it over to someone else.

What I would do differently next time:

1. If I know that I can't work very well with the program, then to focus more energy on the story boards.
2. Leave myself more time to work on the packaging.
3. Learn to be more selective with my work when it comes to the DVD content.
4. Be more critical about my work.
5. Not to worry so much about the overall look of my idents, it wasn't the major part of the grade.

Images Problems

(Edit, turns out it's only the college computers doing this...we're fine.)

Oh blogger. Why choose deadline day to refuse to display any ones images?

I'm going to do my best tonight and try and re upload the missing images. But so far, I think it's only happening on Mac computers because my PC showed them up fine last night. However, a lot can happen in six hours when you sleep. So, sorry for the massive white space where images should be, I'll try and do my best.

Also apparently having spider man covers is classed as adult content by Leeds college of art and design. That'll teach me for taking picture of development work on my bed.

DVD Design

Here are a few designs I've been working on for my DVD. I wanted to keep them simple, like my menu's and to tie in with the overall feel of the idents.

Design 1:

(Which I have only just realised is the wrong way round!)

Design 2:
And now it's the right way round...

Design 3:

I think this is my favourite one at the moment. I like the idea of having screen grabs on the back of the case to show the actual DVD content.

Design 4:

I'm going to print out this one and design 3 to see what they look like in the DVD case.

More to come and them I'm going to choose the one I think is most affective.

DVD Studio

Just to show how my DVD is coming along. It's easier to put together than I thought it would be. The History Menu won't actually have any text on it when the DVD is burned to disc, but it was have a link to my blog. (This will be the same for other menus.)

Final Idents!

Enough tweaking, they'll do.

Marvin:


Murphy:


Roy:


Bender:


WALL.E:

DVD Problem Solution!

Ok, so my plan was to have menu's on my DVD with text information about certain icons in robot history. However...when I put all this in DVD studio Pro the results were far from perfect. The resolution for the DVD is not very high, it pixelates and this doesn't help with pieces of text at a small size.

Then Menu's themselves are still going to be on the DVD, but I'm re directing here:

History Of Robots:


Issac Asimov:

There's some more to come...

Do you want me to sit in the corner and rust, or just fall apart where I'm standing?

Marvin Again:

Changed the music from Pendulum to Saberpulse and slowed down when it run's over the text.

Roy~

I left Roy (Blade-Runner) until last because i was trying to vector him but gave up in the end. However, I feel as having a still from the film actually works better.

Roy Test 1:

Roy Test 2:

I still thinks it's too fast for any one to humanly read and I'm going to try and work on that.

Almost Final:

I used the same music from the Marvin Ident (As this was first chosen for Roy). The Marvin one doesn't really work with that music and it needs tweaking ever so slightly.

Almost Final

Here are 4 out of 5 almost final idents. I have to re work the Roy (Blade-runner) one as well as re make the art work for it but that shouldn't take me too long. Overall I think I could have done better if I had gotten to grips with After Effects a little more. It's taken until this week to really figure out just how it works. (For weeks I was sat there trying to make sense of the program until I realised lots of hard maths was involved and gave up trying. Magic, that's how the program works.) And for some reason Youtube likes to cut off the endings t my video's but the quick time movies are perfect.

Marvin:

Film: Hitchhiker's Guide to the Galaxy
Character: Marvin The Paranoid Android
Music: Pendulum; Spiral

This idents needs to be tweaked just a little bit, I'm not to happy about one or two of the revealing circuit boards.

Murphy:

Film: Robo-Cop
Character: Officer Alex J Murphy
Music: Daft Ounk ft Queen; We Will Robot Rock You

It was suggested in my final crit that I should inverse the colours and for this Idents I really think it works well. What I originally wanted where for the words to reveal themselves as the camera panned along the image.

Bender:

Film: Futurama: Bender's Big Score
Character: Bender Bending Rodriguez unit 22
Music: Mad Capsule Markets; Scary - Delete Streamin' Frequency

WALL.E:


Film: Wall.E
Character: Wall.E (Waste Allocation Load Lifter-Earth-class.)
Music: Saber Pulse; Light Speed Disco

This one is actually my favorite one. I changed the colour to suit the character as well as the mood of the film. I wanted it to be very light and happy as apposed to the other robots who are either depressed/emotionless/homicidal...or Bender.

5 Questions

Five questions for the final crit tomorrow that goes with the post just below this.

1. Should I try and animate individual pieces of the of idents, say the text for example? (Another idea is have the image turn upwards and then back showing a different direction.)
2. Does the white background work or does it need somthing more solid to help them stand out?
3. Are the audio piece (Context blog) relevant or are their other alternatives that could be suggested?
4. Are the simple colours affective, can you tell it has a metal brushed effect? (Gold with the Wall-E one?)
5. Should I bring more colour into my DVD and have an illustrative collecting of robots at the beginning?

Final Crit

Ident Story Boards:
Marvin:

Murphy:

Roy:

Bender:

Wall-E:

Animation strips:

Marvin:

Murphy:
Roy:
Bender:
Wall-E: (I've only just realised the Wall-E one doesn't have any quotes....)

From last weeks crit I took on board the suggestion that the story boards looked a little dark and "dirty" on account of the burnt metal effect. I've now only limited this to the circuit board/cog effects but I'm unsure about the white back grounds. The other problem I've had is using vectored images of the characters. This has worked well for Marvin, Bender and Wall-E but not so well for the human looking robots. Murphy's design is quite simple to vector but Roy (blade runner) no so much, so I need to work on him.

Test Idents:

Marvin:

Test piece without the audio file. I wanted it to slow down over the words to give the viewer a chance to read them as there are no quotation clips for the idents. I decided not to put them in and focus solely upon the music score. I though this would be more affective, giving the idents a more ambient feel.

Murphy:



The problem I'm having with my idents is that they are starting to look samey. I wanted to keep them clean and almost clinical looking after the crit last week but they're starting to border on lazy looking? (This one also ran on longer than it should have done and has cut the last half a second or so off so you don't see the Sci Fi logo. This will be fixed when it comes to showing my finals.)

DVD design pieces/boards: (to be added)

DVD interface design:

The design direction for my DVD has not altered much. I wanted to keep it within the running theme of my idents i.e white back ground with grey text and image ext. The DVD itself has taken up more time than my idents which is not exactly a bad thing as I have liked making the DVD more the idents them selves. (I've liked designing them, but not trying to make them work.)

Main Menu:

With the select buttons which I have forgotten to add on the one's below. (Which will be rectified other wise no one will be able to use the DVD)

Silent Movie: Movie Season:

(When I started to realise that I needed the selection buttons underneath)

There will be more test pieces than that and they will be named appropriately but this is just to show what the design interface of the DVD will look like. Some of the menu's will take you to image files that can be scrolled through such as the story board menu's.

And some will take you to info screens like the one's below which are incorporated into design rather than just a text file: